How to do Keyword Research for Search Engine Optimization

Hey everyone, this is Clark and welcome to And on today’s post let’s talk about how to do keyword research for search engine optimization (SEO). As you probably know already, SEO is the process of improving the visibility of a website or website post in a search engine’s search results. The higher-ranked a post is in the search results, the more likely people will click on it and read your post [content]. These visitors can then be converted into customers.

Besides the fact that each post you create on your website should intend on helping people, each one should ideally target a “good” or quality keyword and below I’m going to show you how you can do that. By the way, if you have any questions at all while going through my content below, please do leave them below and I’ll be more than happy to assist you any way I can.


Keywords and the Gist of Keyword Research

When you’re writing a new post, you want to insert a quality keyword somewhere in the post’s title and somewhere within the first paragraph. A keyword is a phrase that you type into Google or some other search engine when you search for something online.

For example, I did a search using Google by typing in the keyword “how to be a millionaire” and got the following results:

Note that when you type in your keyword into Google, you’ll get several keyword suggestions that are related to the phrase that you typed in. For “how to be a millionaire”, Google suggested “how to be a millionaire by 30”, “how to be a millionaire in a year”, etc. to me. All these phrases are commonly searched for in Google and potential keywords that I can build content around:

Every post you publish on your website should target a keyword that:

1) Is related to your niche (website topic)

2) Is a quality keyword, meaning it makes grammatical sense, has more than 30 monthly searches and has less than 100 QSR (competition)

If you use the right keywords, you’ll greatly improve your chances of being ranked on the first pages of search results. To be honest, if your post isn’t on page 1 then you might as well not be ranked at all.

Using the keyword tool at Wealthy Affiliate, I researched the keyword “how to be a millionaire”:

My keyword makes grammatical sense. If it doesn’t, I will not use it because I’m publishing content for my visitors and not the search engines.

My keyword has 3746 monthly searches (on average), which meets the criterion of more than 30. Although it is fine to go with a lower search volume, you can find countless keywords with more than 30 or even more than 50 searches per month.

In terms of QSR or competition, which is the number of posts that would compete with your website for traffic (website visitors) and readership in Google, the above keyword has 166 (see above), which does not meet our standard. So I researched the keyword “how to be a millionaire in a year” which was suggested to me by Google, and found that it meets all criteria:

When starting out with a new website, I would actually look for keywords with less than 50 competition, or less than 10 if they are available. But as your website gains trust from the search engines, you can target keywords with QSR under 200.

When writing a new post, just insert your good keyword somewhere in the post’s title and somewhere within the first paragraph. And then just write naturally for your readers. Ideally every post you publish will have the opportunity to rank under its targeted keyword. There are unlimited keywords in every niche [website topic] and with every post you publish your traffic will continue to grow.


How to Get More Readership

To gain trust from Google and other search engines [as well as your visitors], one thing you have to remember is your website is there to help your visitors get what they need, whether it’s entertainment, information or product reviews that help them make an informed decision.

So write and publish quality content on your website, and you’ll have more of your posts ranked on the first pages which means more people will be reading your content. And ultimately, higher readership leads to more money.

Get 30 free keyword searches (video tutorial).

And that’s all for today! Before I leave, if you have ANY questions or comments please leave them below and I’ll be more than happy to help you out. Thanks!

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