What is an Internet Marketing University?

The Internet has very much changed how we function as consumers of goods and services. In 2017, there are more than 3 billion people online, searching for information/solutions, and spending billions of dollars on products and services every single day. So, what is an Internet marketing university? It’s a fancy term to call any place where you study the process of promoting a brand, products and services over the Internet.

Nowadays, a lot of education is delivered online, so the term “university” is no longer confined to a physical place with known boundaries – it is more of a system for the advancement of knowledge.


Steps Involved in Internet Marketing

What is Internet marketing about? There are 4 key steps in Internet marketing, and it is a process that successful Internet marketers use.

Step 1 – Choosing a niche. A niche is a distinct segment of a market, or a group of people looking for the same thing. Select something that is a hobby or passion. The more you enjoy doing something, the less it will feel like a job. Your niche could be “online dating”, “weight loss”, “self-development”, “gaming”, “travel”, “making money online”, etc.

Step 2 – Building a website. A website is the foundation of an Internet marketing business. Your website is your online “shop”, where you receive potential customers and promote products or services. Building a website at Wealthy Affiliate University is free and takes less than a minute. They also provide 20 free training lessons that will help you build your first website online and get your Internet marketing business started.

Step 3 – Getting traffic. Traffic is people or visitors that come to your website. To get LOTS of it, what you need to do is create relevant, helpful and high-quality content that helps your potential customers solve their problems. When someone types in a “search term” (a word or phrase that you type in the search engines when looking for something online), Google and other search engines determine who shows up on page 1 by looking for the best content.

Step 4 – Earning money. Once you have built a website, there are many ways to make money online. One of the most popular and lucrative methods is affiliate marketing, where you promote other people’s products or services and earn commissions if people end up buying due to your efforts.


Wealthy Affiliate University

For those of you who have attended a conventional university before, some of you may have great jobs as a result of that, while some of you possibly feel that you have been “ripped off” by the system and overpaid for your education.

One thing for sure is that conventional universities charge a LOT of money for their education.

At the Wealthy Affiliate University (or Wealthy Affiliate), starters join for free. And as a starter member, you can build 2 free websites via their SiteRubix website building platform, plus as mentioned above 20 Internet marketing lessons are provided to help you build your first website and earn your first dollar online.

As a starter member, you also get access to a massive network of Internet marketers and to rub shoulders with people who have actually built a successful business (or multiple successful businesses) online.

Once you’ve had the chance to test things out with a starter membership, you may decide whether or not to upgrade to a premium membership, which is $49/month ($359/year). Compare that to a conventional university education. For less than $2/day, you’ll have access to the most advanced and comprehensive Internet marketing training in the industry.

The starter membership at Wealthy Affiliate has been likened to a “small lemonade stand”, whereas the premium membership a “fully-fledged global juice empire”. You can make your first dollar online with a starter membership, but you’re going to have to invest a little into your business and upgrade your “shop” substantially before you see some bigger returns.

But don’t worry about that for now, because premium is still a little ways down the road.

Read my review of Wealthy Affiliate University, and register for $0.

That’s it from me today. If you have any questions or comments about Internet marketing, please feel free to leave them below and I’ll be more than happy to help you out. Thanks!

4 thoughts on “What is an Internet Marketing University?”

  1. Hi Clark,

    Thanks for sharing your perspective on Wealthy Affiliate University.

    It’s so great that the internet has now made it possible for us to learn and develop our knowledge in many different areas for a fraction of a university degree.

    I’ve learnt so much being a WA member, and earning an income online because of it, and I’m paying nowhere near the amount I paid for my 4-year university degree.

    It just goes to show that the internet is an education platform. The information is all around us. We just need to get access to the right content. And Wealthy Affiliate definitely has the right content for learning Internet Marketing.

    Thanks again for sharing!

  2. Great info on Internet marketing. I like how you explain what it is, provide practical steps, and then make a recommendation on a program that can be joined for free. I have heard of Wealthy Affiliate before. I will have to click on your link, and see more of what it is about. Thanks for sharing.


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